Learn more about Ewadara, the online store for sustainable and ethical products made in Africa
Until a few years ago, sustainability was not one of the most discussed issues in the business world. Few companies asked themselves before starting a new business what their environmental, social and economic impact would be on the planet. However, with global warming and the destruction of nature that has caused countless tragedies and natural catastrophes, the subject has gained greater attention and many are the companies that in recent years have opted for a socially responsible and sustainable business policy. Ewadara is one of those companies. Ewadara is an online store offering a variety of sustainable products related to fashion, beauty and lifestyle, made in Africa by the best designers. Most of its products are handmade based on ancestral techniques or/and inspired by the African lifestyle (know more here).
A very interesting fact about the African continent and sustainability is that, although worldwide, in other words in the West, sustainability has only in recent years become a “must”, for decades it has actually been the only way of life lived in a big part of the continent. I lived until I was 16 years old in Angola, mostly in small villages. I remember very well that our lifestyle was simple, we ate what we produced and wore clothes and shoes made by village tailors or bundle clothing (second-hand clothes). Even our furniture was handcrafted by artisans in the village. And Ewadara’s products reflect precisely this lifestyle that is practically intrinsic to the African continent. Its focus is to create a positive socio-environmental impact, generate economic value, taking into account the finite nature of natural resources, without compromising the well-being of future generations, as well as helping to transmit the concepts of sustainability and social responsibility to its employees and customers through its brands and design partners.
They do all of this, by creating jobs in the communities, thus enabling men and women to work for what they love and at the same time be able to comfortably support their families. They help talented local designers to display and sell their products, allowing buyers from all over the world to access those products, thus stimulating sustainable consumption worldwide and, at the same time, contributing to the continent’s economic growth. Ewadara also works with some designers who invest in educating girls for their empowerment. It privileges the relationship with designers who make sure that each product sold in their store has been carefully selected following the best criteria related to the sustainability of the products throughout their entire life cycle, from creation, manufacturing, packaging to home delivery .
Our outfits are from the wonderful brand called “Sisters of Afrika”, one of the sustainable brands sold in Ewadara.Sisters of Africa is a brand created in 2013 by Hélène Diouf and her partner and sister Jeanne Diouf. Sister of Africa is a ready-to-wear brand that incorporates and highlights local crafts. It is very committed to the socioeconomic development of its social environment. Paying fair wages, the brand allows women and men to live comfortably from their jobs while enjoying their passion, thus enabling them to support their entire family and their children to have access to education and a better life. In this way, the brand also contributes to the economic development of African countries.
Based on the saying “Educate a girl and you will educate a nation”, the brand also has as one of its main goals, to create an agency for the integration of girls, offering training in fashion and haute couture so that they can work with established brands or open their own businesses to become independent. One of the things I love most about Sisters of Africa designs is their uniqueness and authenticity. Sister of Africa is a success, celebrities like Beyoncé have proudly worn their creations. My dress is 100% from cotton and handcrafted by artisans in Senegal (shop here). It’s a very beautiful dress. With its puffy sleeves, the dress can be worn in different ways and on different occasions. I combined it with high heels to emphasize its elegance. Alexandra, in turn, opted for this beautiful jumpsuit, also from the Sister of Africa, 100% from cotton and also handmade by artisans in Senegal.
This post is a wonderful collaboration between Ewadara, Alexandra and me. Alexandra is a wonderful fashion blogger who has for 100% embraced the sustainable lifestyle. I love her blog and I learn a lot from her about sustainability and how we can gradually embrace this lifestyle more and more in our daily lives. Visit Alexandra’s blog by clicking here.
Don’t forget to also browse the Ewadara website. I guarantee that, like me, you will fall madly in love with their products and concept.
I hope you enjoyed the post and don’t forget to dream and fight for the realization of your dreams.